COFFEE drinkers might begin to notice a quieter atmosphere at their local Starbucks.
As part of the chain’s effort to increase accessibility, Starbucks is implementing tech renovations to reduce noisiness.
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Across 1,000 US locations, the coffee conglomerate plans to add baffles or foams inside the ceilings according to Bloomberg.
Fans posted their reactions on social media expressing favorable views.
“I wish all restaurants would do this,” a Facebook user wrote.
“It’s crazy to me that you can’t even have a normal-voice conversation [in] some places.”
NOISE REDUCTION
Starbucks customers might not have to shout to get their orders across anymore.
A Starbucks executive told Bloomberg the noise reduction push is meant to improve order accuracy and overall customer experience.
“Imagine you got all that background noise happening, and then you’ve got a window open in front of you and you’re trying to communicate with a customer,” Sara Trilling, Starbucks North America President told Bloomberg.
The chain said its acoustic-dampening effects will limit reverberations for consumers with hearing disabilities.
INCLUSIVE SPACES
The coffee empire also plans to add dimmer lights and power screens on exterior windows to reduce irritating daytime glare.
“New acoustics and lighting features help create a more enjoyable and inclusive auditory and visual experience for customers and partners,” Starbucks told USA Today.
Starbucks announced new accessibility features to accommodate customers with wheelchairs, strollers, powerchairs, or service dogs.
The new design framework was trialed in Washington D.C. and will be added to 650 locations this year.
It includes overhang counters for extra space, automatic doors, and the Aira app to provide visually impaired guests with interpreters.
“At Starbucks, we have challenged ourselves to imagine what’s possible when we take a closer look at the many ways our partners and customers interact with us and experience our stores every day,” said Katie Young, senior vice president of store operations.
“Building and scaling an Inclusive Store Framework is central to our mission of connection and will lead to greater access for all.”
Starbucks did not immediately respond to The U.S. Sun’s request for comment.
MOTHER’S DAY GIFT
With Mother’s Day quickly approaching, Starbucks fans have rushed to buy the chain’s new holiday-themed cup.
The company unveiled the cups on April 8, marketing them as the perfect gift for any mother.
Prices range from $14.95 to $49.95 depending on the cup size.
The cups will sell until May 14 and come in five options:
- Yellow Prism Luster Tumbler (12 ounces for $22.95)
- Exotic Flowers Mug (14 ounces for $14.95)
- Exotic Plants Cold Cup (24 ounces for $19.95)
- Purple Prism Cold Cup (24 ounces for $24.95)
- Sky Blue Stanley Quencher (40 ounces for $49.95)
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