A TARGET customer voiced frustration over the store’s lack of efficiency.
The big-box retailer has faced scrutiny in the wake of its new self-checkout policy which limits ten items per checkout.
Many social media users have criticized the change for provoking longer wait times and lines stretching to the back of the store.
Shopper Jackie (@jackieann529) said she had an unpleasant Target experience and called the store out on X.
“@Target if you want to make the self-checkout 10 items or less, can you plan to open more than one additional register?” wrote the user.
“There are currently four of six self-checkouts open and a giant line for the one manned cashier. How is this better?”
TARGET RESPONDS
Target’s account replied to Jackie asking for the store location and expressed, “sincere apologies.”
“Your feedback is very important to us, and we’d love to share it with the appropriate teams.”
Jackie said the store was in Michigan but wasn’t convinced by Target’s response.
“I’m not going to put a specific store on blast, just overall this new policy is a bad one,” she said.
She suggested the company should have employees man the self-checkout stations if shoplifting was an issue.
“Don’t force me to wait in line for one single checkout lane when self-check is open and so much easier.”
Target did not immediately respond to The U.S. Sun’s request for comment.
CIRCLE WEEK
Meanwhile, Target recently announced Circle Week 2024, a spring sale event aimed at helping customers save money.
The week-long deal dash began on April 7 and offers discounts to Target Circle members on fashion products, breakfast essentials, select toys, and more.
The last day to score savings is Saturday, April 13.
Latest self-checkout changes
How retailers are tweaking their self-checkout formula
Walmart shoppers were shocked when self-checkout lanes at various locations were made available only for Walmart+ members.
Other customers reported that self-checkout was closed during specific hours, and more cashiers were offered instead.
While shoppers feared that shoplifting fueled the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would stop the fiercely contested receipt checks.
However, that test run has been phased out.
At Target, items are being limited at self-checkout.
Last fall, the brand surveyed new express self-checkout lanes across 200 stores with 10 items or less for more convenience.
As of March 2024, this policy has been expanded across 2,000 stores in the US.
The event delivers “two times more savings” than Target’s Circle Week last fall, according to a press release from the company.
Target members can also enjoy an added perk while running their errands.
If they spend $50 on homeware products, they get rewarded with a $15 gift card.
Or they can spend $50 on Ulta products at Target to get a gift card worth the same amount.
The U.S. Sun covers more stories on big box retailers.
Read why another Target shopper was blasting the store’s online pickup service.
Meanwhile, a Walmart customer complained about the store’s self-checkout service.